Summer not restful for Coker Sports Information

Christian Stryker, Coker College Sports Information Director (SID) was moving rapidly across campus late Thursday afternoon. He had just been in Florence with Lynn Griffin, Coker's new Athletic Director, doing interviews with the MORNING NEWS and WBTW. The previous week he has been at a conference in San Francisco with other collegiate sports information people discussing the newest trends in getting the word out for college athletic programs. One of the classes I am teaching this coming semester is ORGANIZATIONAL COMMUNICATION so it was interesting for me to hear from Christian some of the strategies that the SIDs were sharing with each other. The social media revolution is certainly becoming a central focus in Sports Communication as it is in so many other areas. And, as he looks toward the remainder of the summer he has assigned himself the challenge of getting his arms around how to best use social media to make a positive impact for Coker.