One of the courses that I particularly enjoy teaching at Coker is the course in media relations and crisis communication. That is two big subjects lumped into one but as we try to cover some ground in the professional side of our major, we incorporate those two major areas.
One of the people I quote in that course in Jonathan Bernstein, who writes a regular Crisis Communication blog and has an interesting, useful booklet on the subject called "Keeping the Wolves at Bay."
This month's newsletter talks about using the codes of ethics of reporters to help the reporters keep in touch with how they should ethnically be covering a story. And, I make the case in class that a crisis is an event that is going to be covered; it is by its nature - News. The Crisis Manager helps me stay abreast of what is being discussed in this particular specialty of the communication profession.
Showing posts with label Crisis Communications. Show all posts
Showing posts with label Crisis Communications. Show all posts
Tuesday, July 20, 2010
Monday, February 9, 2009
Students enjoying hearing from those in the field
This term I am teaching a class called Crisis Communication and Media Relations. This class combines two Public Relations specialties that we don't usually get to in a general PR writing course or a PR Principles course. One of the elements of this course that students seem to get a great deal from are the visits from people who are in the field, doing these jobs.
This past Thursday, for example, Captain Andy Locklair of the Darlington County Sheriff's Department discussed the media relations concept from both the law enforcement perspective and from the perspective of his own experience as a talk show host and former television news assignment editor. So far we have had three visitors and all have enriched the background of the students and they have all enhanced the messages that are important in both the crisis communication field and the medial relations practice. Those visitors have included Lynwood Eppes from Darlington County Emergency Preparedness, Audrey Childers, of the Darlington County School District and Captain Locklair.This video is a brief slice of Captain Locklair's discussion:
This past Thursday, for example, Captain Andy Locklair of the Darlington County Sheriff's Department discussed the media relations concept from both the law enforcement perspective and from the perspective of his own experience as a talk show host and former television news assignment editor. So far we have had three visitors and all have enriched the background of the students and they have all enhanced the messages that are important in both the crisis communication field and the medial relations practice. Those visitors have included Lynwood Eppes from Darlington County Emergency Preparedness, Audrey Childers, of the Darlington County School District and Captain Locklair.This video is a brief slice of Captain Locklair's discussion:
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