Monday, October 31, 2011

Seth Godin talks about getting jobs

Students who have been in my Marketing Communication class recognize the name Seth Godin. People who follow marketing and leadership in today's world recognize the Seth Godin brand. His current blog is about "how to get a job with a company." This column struck me today because we are getting close to a section of the Principles of Public Relations class that I call 'Marketing You - Incorporated.' I teach this class section in several of my "professional" classes because I am not sure we can talk enough to students about the need for a thought process that focuses on what you will do after the college years have ended.

Godin takes a little different tack in this post because he talks about the power of personal approaches to finding a job. He talks about the power of personally offering to show what you can do before the person who owns or run the company even has a thought of paying you for what you might do. His ideas are sound though I wish he had backed them up with a couple of case-in-point specifics that people might relate to. But, I am pretty sure this is a blog post I am going to ask students to consider when we start looking at Marketing-You tactics.

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