Wednesday, October 15, 2008

"Link Love" newly added to my lexicon

At Coker I have the good fortune to be teaching a variety of courses that I put under the umbrella of professional communication studies. These are courses like public relations, organizational communications, media writing, crisis communication and others. This field, like many fields, is changing rapidly in today's information age. That is one reason I thought the Ragan "Corporate Communications in a Web 2.0 World" would be a good conference to attend. The fact that it is at the SAS World Headquarters in Carey, NC, (driving distance from Coker)helped it make even more sense.

One of the fields in which I have a strong interest is the whole question of Social Media as a corporate communication tool. Yesterday I got to sit in on a session by Shel Holtz, a Web 2.0 guru. He introduced me to the term "link love." Probably it is a term I should have known because I have been reading another guru on this subject, Paul Gillin and going to wejavascript:void(0)binars to see how blogging can be used for both internal and external communication, I guess hearing it made it sink in. Link Love is something those who blog strive for. Having other people link to your blog and linking your thoughts to others' blogs is one way of getting your messages more coverage. Link Love is the term that sticks in my mind but there is a great deal of other material that will be useful, even to the Organizational Communication class that I am currently teaching. I am also hoping it will be extremely useful for the messages about Selling Hartsville.

The main message in Holtz' first session was how to establish relationships with bloggers who might be writing about subjects that are important to an organization's goals. For example, if a blogger is writing about college decisions by seniors, a discussion of how Coker sets up campus visits might be useful for the blogger. That kind of notice in a blog with lots of "link love" would get Coker College some additional notice. The subtitle of Paul Gillin's newest book on "Secrets of Social Media Marketing" is "How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business." Both the presentation by Shel Holtz and the Gillin book are emphasizing the concept of CONVERSATION as a communication tool. While the conversation concept is not new to corporate communicators, the technology is now in place to actually implement conversations for both internal and external audiences and your organization.

9 comments:

  1. here is actually a photo of Jay opening his fridge.
    ..

    Look into my web page six pack shortcuts afterburn reviews

    ReplyDelete
  2. Need to have far more lemon Pledge...Superman no house.


    Feel free to surf to my web site: dental pro 7 toothpaste

    ReplyDelete
  3. It seems far more and more, more mature males from the late 20s towards
    the mid 40s are obtaining concerned with ladies
    ranging from 16-20. Just within a basic social observation, both the girls and males seem to want these kinds
    of associations, and it often finishes inside a quick time and is emotionally detrimental.


    Feel free to surf to my web blog female mind mastery free

    ReplyDelete
  4. omg....i adore them all! I'd almost certainly use it for a craft workshop but the ones as visitor quarters or romantic retreats are so fabulous! And that i do backyard so possibly I need three!
    susan prillman recently posted..Metal Star with Names of Jesus Aqua, Pink and White by glorygivers

    my web-site arrow newport metal shed instructions

    ReplyDelete
  5. SUM 1 Told ME ,IF U USE Mobile U Loss ,U CANT GET CONCEIVE, IT WIL BLOCK PREGNANCY.
    I WANT two KNOW WEATHER I CAN CONTINUE THIS

    Also visit my web blog; precision nutrition elimination diet

    ReplyDelete
  6. Oh my god Hulk wins he fought Sentry a hero
    with no weakness and has exactly the same strength and speed
    (hell maybe even greater ) lost against the Hulk tremendous man loses,
    and do not give that bull about him spinning in time and beating the hulk like that cause
    why not do it with all the Cullen's he fought or friends he lost, cause Superman is f'n stupid, if Superman is as strong as y'all say he would taken treatment of every single villain with ease but its just all BS, Batman give Superman a match and he's
    only a guy even though y'all make him appear just like a God come on really hands down Superman wins, superspeed will probably be no excellent if you received him towards the level were you can not hurt him just saying.

    Feel free to visit my homepage - keni styles superman stamina free video

    ReplyDelete
  7. yo,shut the fuck up, no one particular wants to hear un useless comment.
    then go bck you fuckin where the hell your from

    my web site - free dating tips

    ReplyDelete
  8. What do you know about Rice Bran Oil?
    I enjoy the way
    it cooks and how I can bake with it. And due to it higher smoke stage I am able to even
    deep or stir fry with it. It also is extremely high in
    antioxidents.

    Feel free to visit my homepage - list of healthy cooking oils

    ReplyDelete
  9. I begin getting this tablets per week in the past and I've gained 3 lbs which pills make me really feel really anxious and ill so I do not consider this coffe bean is great

    Here is my weblog insane home fat loss 8 workouts

    ReplyDelete