Sunday, October 21, 2012

Outside Expert Makes a Difference

Enjoy teaching or facilitating the class in Crisis Communication and Media Relations at Coker College. one of the very interesting aspects of the class is having outside experts join in our learning experience. This past Friday Rusty Ray of WBTW came in to discuss the concept of cooperation between organizations and the media.

"We both have jobs to do and generally we both know how to do those jobs. We need to help each other because information really does need to get to the stakeholders," the TV news anchor told the class. Rusty created several scenarios challenging how the students might respond. The students appeared to enjoy the class and understand that a great deal of what we discussed up to this point really does have use in the real world.

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