Thursday, September 2, 2010

What, who, where, why. is Coker College

When is the fifth W of the inverted pyramid style of constructing a news story and the When of Coker College is NOW!. This is already an exciting semester in the classroom and the feeling of student engagement is strong in classes all over campus.

Always, I am trying to get students to use specific examples. So, in today's Organizational Communication class we were lucky enough to have a professional corporate communicator who works as a writer/editor/strategist for Sonoco, a multi-billion dollar global packaging company. As she discussed the kinds of communications that she creates the students were getting a first-hand, up-close view of the real world tools, challenges, rewards and frustrations. There were a lot of dots from theory and background that students will now be able to connect using some of the specific examples that Mary Ruth Austin shared with them in today's class.

As we walked out the door following class, there was evidence of a great deal of activity as the annual ACTIVITY Fair was taking place with organizations from both on and off campus showing students the kinds of opportunities available in this one-of-a-kind campus and this cosmopolitan smaller host city of Hartsville, SC.

So, what about those other four Ws of Coker College? One of the new ways we are describing our Coker College opportunity was distributed by Kyle Saverance, our new director of marketing and communications. This is the short version:

Coker College readies undergraduates for personal and professional success through a distinctive four-year program that emphasizes a practical application of the liberal arts as well as hands-on and discussion-based learning within and beyond the classroom. Coker is ranked among the “Best Colleges” in the South by U.S. News & World Report as well as The Princeton Review. Located in Hartsville, S.C., Coker is within two hours of the cultural, financial and recreational resources of Charlotte, Columbia, Charleston and Myrtle Beach.

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